How New Life Coffee Company Served 500+ Guests for Aon at RISKWORLD 2026
For RISKWORLD 2026 at the Pennsylvania Convention Center, New Life Coffee Company created a fully branded corporate coffee catering experience for Aon. Over two days, two professional baristas provided 16 hours of café service and prepared handcrafted coffee and non-coffee beverages for more than 500 guests.
Event at a glance
500+ guests served
Two baristas over two days
16 total service hours
Full café menu
Five branded touchpoints
Venue: Pennsylvania Convention Center
The Challenge: Coffee Cart Catering in Philadelphia for a High Traffic Event
RISKWORLD brings together influential leaders from across the risk-management and insurance industries. Aon’s event space needed a hospitality feature that would appeal to a sophisticated audience while supporting steady traffic throughout two full conference days.
The coffee bar also needed to function as a seamless extension of the Aon brand. That meant carefully coordinating the menu, service flow, equipment, branded materials, and convention-center requirements before the first guest arrived.
During planning, Aon identified line management as a key priority. With hundreds of people potentially moving through the space, a single espresso setup could create delays during peak periods. New Life Coffee Company recommended two baristas and two equipment setups to increase capacity, handle sudden waves of orders, and create a smoother guest experience.
The Solution: A Fully Branded Café Experience
New Life Coffee Company worked directly with Aon’s event marketing team to develop a customized coffee and beverage program around the event’s audience, schedule, and brand standards.
Two-Barista Service Designed for Volume
Two baristas staffed the café for eight hours each day. The dual-station setup allowed the team to prepare multiple drinks at once and respond more effectively when conference traffic increased.
Rather than limiting guests to batch coffee, New Life delivered individually prepared café drinks throughout the 16 hours of service.
Coffee and Non-Coffee Options for a Diverse Audience
Guests could choose from a full café menu that included both coffee and non-coffee beverages. Planning conversations covered espresso drinks, iced options, chai, cold beverages, alternative milk, cold foam, and specialty seltzers so attendees with different tastes and preferences had something to enjoy.
This variety helped the activation remain relevant throughout the day—from morning coffee to refreshing afternoon options.
Branding at Every Guest Touchpoint
The activation was customized to look and feel like part of Aon’s event presence. Branded elements included:
Custom cups
Branded latte art
Custom napkins
Branded barista aprons
A coordinated café menu
These details turned each drink into a small brand interaction. Whether a guest carried a cup through the convention center or paused to watch a branded drink being prepared, Aon remained at the center of the experience.
Detailed Convention-Center Coordination
Large conferences require far more behind-the-scenes planning than a standard coffee service. New Life Coffee Company coordinated with Aon’s event marketing team, the exhibit builder, and Pennsylvania Convention Center contacts to address:
Exhibitor-appointed contractor requirements
Insurance and event documentation
Staff badges and on-site access
Electrical and water requirements
Bar dimensions and equipment placement
Vehicle information and parking approval
Loading-dock access, load-in, and strike timing
Advance setup on the afternoon before service
This preparation allowed the team to arrive each morning focused on service instead of solving preventable logistical problems on the show floor.
The Result: 500+ Guests Served Over Two Days
Across two eight-hour service days, New Life Coffee Company served more than 500 guests. The café welcomed senior executives, board members, and business leaders representing organizations ranging from mid-market firms to major multinational and Fortune 500 companies.
The combination of professional baristas, broad menu selection, dual-station capacity, and detailed custom branding gave Aon a hospitality activation that was both functional and memorable.
Guests received handcrafted beverages, while Aon gained an engaging place to welcome attendees and reinforce its presence at one of the industry’s largest events.
Corporate Coffee Catering for Conferences and Brand Activations
New Life Coffee Company provides premium coffee catering for conferences, trade shows, executive meetings, corporate events, and brand activations in Philadelphia and throughout the Mid-Atlantic.
From custom-branded cups and latte art to high-volume espresso service and complex venue coordination, every detail can be built around the host’s goals.
For organizations that want more than a standard refreshment table, New Life Coffee Company creates a café experience that draws people in and keeps the brand in their hands.
Planning a conference, corporate event, or branded activation? Contact New Life Coffee Company to create a custom coffee experience for your guests.
