Why We Brew with Valor Coffee | New Life Coffee Co.
At New Life Coffee Company, we partner with Valor Coffee Roasters to serve high-quality, ethically sourced coffee with every pour. Here’s why we chose them.
When you order a latte or cappuccino from New Life Coffee Company, you’re tasting more than great coffee — you’re tasting craftsmanship, community, and a shared passion for doing things the right way.
That’s why we proudly partner with Valor Coffee, a roaster run by three coffee fanatics in Alpharetta, GA., to bring you exceptional beans in every cup.
Shared Values: People & Coffee
Valor Coffee isn’t just about caffeine — they’re about people.
Their mission lines up well with ours: “Uplift People Through Coffee”.
At New Life Coffee Company, we believe coffee is a tool for connection — and Valor shares that same mission. Every bag of their coffee reflects integrity, intentionality, and joy.
Quality You Can Taste
Valor’s beans are specialty-grade, meaning they’re among the top 5% of coffee produced worldwide.
They source from trusted farms that prioritize sustainable practices and fair pay for growers. Once roasted, the beans are carefully profiled for sweetness, balance, and clarity — perfect for espresso or pour-over brewing.
That’s why every drink we serve, from a smooth flat white to an iced latte, has that vibrant, clean flavor that makes people say, “Wow, that’s good coffee.”
Why We Chose Valor Coffee
We sampled a lot of roasters and have chosen Valor for a few reasons. Here are a few of them…
Consistency. Every batch is roasted with precision, giving us reliable flavor profiles week after week.
Ethical Sourcing. Valor works directly with farmers, ensuring fair pay and sustainable practices.
Personality. They treat coffee as a way to serve people, not just a product — and that’s how we see our business as well.
When we say “crafted with care,” we mean it — from farms around the world all the way to your cup!
Brewing Better Together
Our partnership with Valor Coffee isn’t just about beans; it’s about shared purpose.
We both believe in excellence, generosity, and creating experiences that bring people together. Whether we’re serving at a wedding, a corporate event, or a weekend gathering, we want every sip to reflect that heart.
That’s the New Life Coffee Company difference — and Valor Coffee helps make it possible.
Taste the Difference for Yourself
If you’ve ever wondered what makes our coffee so smooth, flavorful, and balanced, now you know: it’s Valor Coffee, roasted with excellence and brewed with care.
Next time you visit our cart, ask us what beans we’re using — we love talking coffee and community.
Want to book us for your next event? INQUIRE HERE!
